Expertise
Research designed around the decision in front of you.
Expanding or optimising a business in a dynamic market requires more than guesswork. It demands precise evidence, local context and a clear view of what matters.
We act as a local radar and strategic ally for companies in Morocco and across Africa — blending rigorous research methods with on-the-ground intelligence to remove blind spots before high-impact commercial decisions.
Casablanca, Morocco
Four disciplines
Choose the lens — or let the question choose it.
Each discipline can stand alone. Most decisions benefit from a combination, designed around the evidence your question requires.
Market Intelligence
Market structure, competitors, pricing, distribution, trends, opportunities and barriers — understood before you move.
A clear view of where the opportunity lies, and what could stand in its way.
02Consumer Insights
Behaviour, perceptions, purchase drivers, brand perception, price sensitivity and unmet needs — the people behind the purchase.
An explanation of why customers choose, and what would make them choose you.
03Field Intelligence
Retail audits, mystery shopping, competitor checks, price monitoring and availability checks — what is actually happening on the ground.
Direct evidence that closes the gap between what should happen and what does.
04Market Development
Market-entry planning, route-to-market, partner identification and B2B development — knowledge turned into commercial action.
Practical entry priorities, and the relationships that genuinely matter to your objective.
How the disciplines combine
Most decisions need more than one lens.
A market-entry assessment may combine desk research, expert interviews, consumer research and field checks. A pricing question may need retail audits alongside consumer price research. We design the combination around your question — not around a standard package.
How we work
A method that starts with your decision and ends with what to do next.
- 01
Define the decision
What exactly are you trying to decide — and what would change your mind?
- 02
Identify the unknowns
Which pieces of information could materially change that decision?
- 03
Investigate
We gather evidence through the most appropriate combination of desk, consumer and field research.
- 04
Interpret the evidence
We look for patterns, contradictions and implications, separating what we know from what we think we know.
- 05
Translate into action
You leave with a clear understanding of what the evidence means for your business, and the next steps.
Sectors
Applied across industries.
Our methods follow the business question rather than a fixed list of industries.
Can we speak before deciding what service we need?
Yes. You do not need to arrive with a defined methodology. Start with the business question — we will help determine what research, if any, is required to answer it.
Do you only work with companies entering a new market?
No. We work with companies exploring new opportunities and with companies already operating in their market. Research can support launches, expansion, repositioning, pricing, customer understanding, competitor monitoring, distribution and many other decisions.
Can you help companies entering Morocco?
Yes. Market-entry support is a core part of our work: assessing market structure, demand, competition, pricing, channels and commercial barriers, then translating the evidence into practical entry priorities, route-to-market options and, where relevant, partner identification.
Are you specialised only in FMCG?
FMCG and consumer-facing businesses are an important area of our expertise. However, we also work across sectors including retail, healthcare, manufacturing, construction, real estate, hospitality, energy, finance, technology and professional services.
Can you work internationally?
Yes. Projects can be conducted for international companies remotely, with local research and fieldwork where required.
Why work with ARKAD Plus?
Because we start with the decision, not the report. We combine desk research, consumer research and on-the-ground field investigation, interpret the evidence through a commercial lens, and are explicit about what the evidence supports — and what it does not.
For international companies, we bring local market understanding together with more than a decade of experience in international trade, investment and business development.
Start a conversation
Not sure which service you need?
You don’t need to. Start with the question — we will help determine the research required to answer it.